Book Signing Advice

You've been asked to do a book signing. Now what?

Well, first of all, don't panic! I'm one of the world's shyest people, so if I can do it, you can do it!

Your next step is to communicate with the people at the venue. Find out several things from them:
Who takes care of publicity? (Usually both of you will contribute to this.)
Where will you be located? (Don't let them stick you in the back. Near the front door is best.)
Will they provide a table? Chair? Book stand(s)? Pen(s)? (I always bring my own pens, just in case.)
Will people purchase the book from you or the store? (The store is better because they can take care of the sales tax.)
What is your share? (I wouldn't worry too much about this because you're really concerned more about publicity than money, but you don't want to get cheated either. If your books are on consignment there, you'll already know this.)

Make sure you tell everyone you know about the upcoming event. Post it everywhere you can online and put up posters wherever you might find book lovers (the library is a great place). Usually the venue will also want you to put up a poster. Make sure it looks good and gives the date, time and location. It should also feature your book(s) and give a teaser so people will want to come learn more about it/them.

As the day approaches, consider what you want to wear. Make it appropriate for the location and your genre. If you're a writer of children's books, I wouldn't recommend fishnet stockings! Don't be too formal because you want people to think you're approachable.

You should also consider how many of your books to bring with you. Often the venue can give advice on this, but you'll also have some idea of what to expect. If you're J.K. Rowling, you'll bring a few more books than if you're Diane McCallum. (I usually take five or ten copies.)

You should get there early so you can set things up the way you like. Arrange your books in a way that catches attention. Spread out any business cards, bookmarks or other materials you have. It's a good idea to have something that people can take with them, even if they don't buy anything. You never know if they might decide later that your book sounds good after all. (I have separate bookmarks for each of my novels.)

Have in mind what you're going to write when you sign the book, but beware: some people only want you to sign it, so ask first! I always get their name (and ask them to spell it, even if it's Jim) and ask who to make it out to, because sometimes the book is a gift. Think about what else you'd like to include to make it more personal. If there isn't a big line waiting, chat with the person to get some ideas. If there's a line (which has never happened to me), then have a fallback phrase that you can sign ("thanks for your support," "thanks for coming to the signing," something like that).

Here's the most important advice, though: make eye contact and smile! And have fun! If you're in a good mood and seem approachable, people will be more likely to step forward to meet you, even if they don't plan to buy a book. Sometimes you can convince them that they want to support you because you're such a nice, outgoing person ... and they'll buy a book. You never know.

With a little preparation, your first book signing will be an enjoyable experience. Even if you don't sell a single copy, you've made yourself available and received some valuable publicity.

Congratulations! This is one step in the process of getting your books discovered. Make the most of it.